Groundwork - July 2025
a recurring column from the Economic Development Division
groundwork | noun | graʊndˌwɜrk
- a foundation; basis
- work that is done as a preparation for work that will be done later
Groundwork is a new column in the Boones Ferry Messenger dedicated to uncovering the behind-the-scenes efforts shaping Wilsonville’s economic future. From business growth and job creation to community investments and long-term planning, we’ll explore the big questions and ongoing work that make Wilsonville a great place to live and do business.
Why Can’t We Get a Trader Joe’s in Wilsonville?
Few grocery stores generate as much local buzz as Trader Joe’s. It’s not uncommon for Wilsonville residents to ask, “Why don’t we have one?” The short answer: It’s complicated.
The City of Wilsonville, like many communities across the country, would welcome a Trader Joe’s with open arms. But opening one isn’t simply a matter of asking the company to come here. Trader Joe’s has its own highly selective site selection process, managed entirely in-house. They evaluate potential locations based on a proprietary mix of demographic data, traffic patterns, regional presence, and timing in their national growth strategy.
Even if Trader Joe’s were ready to expand to Wilsonville, one of the biggest local hurdles is real estate. They typically seek high-visibility sites with 12,000–15,000 square feet of space, strong neighboring retail, and easy highway access. Wilsonville currently has very few commercial properties that meet all those criteria — and those that do are often already occupied or committed to other uses.
It’s also important to know that cities can’t compel businesses to locate in a particular area. While we work proactively to share data, highlight opportunities, and connect property owners with potential tenants, the final decision is always the retailer’s.
That said, Wilsonville remains an attractive market with strong consumer demand and growth potential. As properties turn over, opportunities for retailers like Trader Joe’s may emerge. In the meantime, the City will continue laying the groundwork by investing in infrastructure, streamlining permitting, and maintaining close relationships with the brokerage community — all of which help position Wilsonville for future success.
So while we can’t promise a Trader Joe’s anytime soon, we’re doing what we can to make Wilsonville a place where great businesses want to be.
